We are delighted to announce that Burton’s Biscuit Co. has acquired Thomas Fudge’s from Livingbridge, one of the UK’s leading mid-market private equity investors.
Nick Field, Burton’s Biscuit Co.’s CEO, said, “the acquisition of the Dorset-based premium biscuit supplier represented a continued commitment and investment by Burton’s to extend our capability and bring new and exciting products to market in both the sweet and savoury premium categories.”
The acquisition is another important milestone in Burton’s strategy of putting great baking at the heart of everything it does, with the objective of building partnerships and delivering growth through the baking of great biscuits for customers and consumers.
In the last few years, this drive and expertise has enabled Burton’s to launch the no.1 confectionery brands of Mars into the biscuits fixture, building a range of biscuits worth in excess of £11m RSV in its first year, whilst also growing their strong branded business and retailer brand partnerships.
The premium sector is one of the fastest-growing in the biscuit category as growing numbers of consumers are seeking indulgence delivered by provenance, high-quality ingredients and engaging textures.
Field added, “Thomas Fudge’s is a great business with a fantastic portfolio of premium products and baking expertise handed down through generations. The bakery provides a hugely complementary production capability to Burton’s own bakeries, extending into the more premium and artisanal end of the category with its branded, retailer brand and Marmite products baked under licence. We are excited about the opportunity to develop these three important pillars and look forward to working with our retail partners to drive growth through innovation and excitement in the category.”
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